Hobby Lobby encourages customers to visit their website and "like" their Facebook page. It also enlists customers to post feedback on their company, refer articles of interest to other Hobby Lobby customers, and offer suggestions for future electronic communication. Hobby Lobby is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears
A) more authentic than company-generated content.
B) more interesting than company-generated content.
C) more approving than company-generated content.
D) more current than company-generated content.
E) more flattering than company-generated content.

Question

Quizplus · Accepted Answer

Customer-generated content is often perceived as more authentic and trustworthy than content created and shared by the company itself. By encouraging customers to share their feedback and experiences, Hobby Lobby is leveraging the power of user-generated content to build credibility and trust with its audience.

Hobby Lobby Encourages Customers to Visit Their Website and "Like