Kyle is a new marketing manager for Anthropologie. He believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook. What do most marketing strategists think about Facebook?
A) Marketers should establish a Facebook page.
B) Marketers should avoid recommendations from customers via Facebook.
C) Marketers should ignore the advice of customers on Facebook.
D) Marketers need to use multiple Facebook pages.
E) Marketers should maintain strict control of consumers' comments on Facebook.

Question

Quizplus · Accepted Answer

Most marketing strategists believe that establishing a Facebook page is important for businesses to connect with their customers and potentially attract new ones. Facebook offers a large audience that businesses can tap into, and allows for targeted advertising and engagement with customers through comments, messages, and reviews. It is important for businesses to have a strong social media presence, and Facebook is a popular platform for achieving that.

Kyle Is a New Marketing Manager for Anthropologie