KFC has restaurants in Mexico where Inactives make up the majority of the online population. To match their marketing efforts with the characteristics of the population, KFC should
A) have a contest to gather consumer-generated content.
B) ignore comments from Critics.
C) add tags to webpages or photos.
D) post its own promotional messages on blogs and websites.
E) focus more on traditional promotions rather than social networking.

Question

Quizplus · Accepted Answer

Inactives make up the majority of the online population in Mexico, indicating that social media or online engagement strategies like contests, tagging, or posting promotional messages on blogs might not be as effective. Traditional promotions are more likely to reach this audience, who are less active online.

KFC Has Restaurants in Mexico Where Inactives Make Up the Majority