Ralph Lauren has retail stores in China where Spectators make up the majority of the online population. The Spectators are interested in reading about the latest fashions from the Western culture but don't typically create and add their own content. Ralph Lauren wants to match its marketing efforts for its upcoming spring collection with the characteristics of the population. Which of the following should Ralph Lauren do?
A) Have a contest to gather consumer-generated content.
B) Ignore comments from Critics.
C) Add tags to webpages or photos.
D) Post its own promotional messages on blogs and websites.
E) Stick to traditional promotions rather than social networking.

Question

Quizplus · Accepted Answer

Given that Spectators are the majority and they prefer to consume content rather than create it, Ralph Lauren should focus on posting its own promotional messages on blogs and websites where these Spectators are likely to see them. This approach aligns with the behavior of Spectators who prefer to read and watch content online.

Ralph Lauren Has Retail Stores in China Where Spectators Make