Johnson & Johnson learns about consumer needs by understanding the environment in which a product is used and the different applications of the product. The company uses ____ as a research tool to gain this information.
A) futurism
B) social networking
C) giveaways
D) promotional events
E) sponsorship

Question

Quizplus · Accepted Answer

Johnson & Johnson uses social networking as a research tool to gain information about consumer needs. This helps them to understand the environment in which their products are used and the different applications of the products. Social networking allows the company to engage with consumers in a direct and personal way, which can provide valuable insights into their needs and preferences.

Johnson & Johnson Learns About Consumer Needs by Understanding the Environment