E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.
Correct Answer:
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Q78: Scenario 10.1 Use the following to answer
Q79: _ are online users who do not
Q80: Johnson & Johnson learns about consumer needs
Q81: The Facebook audience is large, but it
Q82: As the Internet and digital communication technologies
Q84: Many foreign countries engage in social networking.
Q85: Scenario 10.2 Use the following to answer
Q86: Addressability allows customers to respond to a
Q87: Digital media refers to the strategic process
Q88: Connectivity is the use of digital networks
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