Digital media refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of Internet customers using digital marketing.
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Q82: As the Internet and digital communication technologies
Q83: E-marketing includes the use of mobile phones,
Q84: Many foreign countries engage in social networking.
Q85: Scenario 10.2 Use the following to answer
Q86: Addressability allows customers to respond to a
Q88: Connectivity is the use of digital networks
Q89: Scenario 10.2 Use the following to answer
Q90: Control refers to customers' ability to regulate
Q91: Traditional marketing media are more consumer-driven than
Q92: Small businesses can use digital media to
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