A product mix is the composite or total group of products that an organization makes available to customers.

Question

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A product mix refers to the range of products or services that an organization offers to its customers, and it represents the complete set of all products that the company offers. This can include different types of products, such as those that are related or complementary, as well as those that may be unrelated but still offered by the same company. The product mix can be adjusted over time in order to meet changing customer demands and market trends, and it is an important component of a company's overall marketing strategy.

A Product Mix Is the Composite or Total Group of Products