The three levels of brand loyalty from strongest to weakest are
A) preference, insistence, recognition.
B) insistence, recognition, preference.
C) insistence, preference, recognition.
D) recognition, preference, insistence.
E) insistence, preference, indifference.

Question

Quizplus · Accepted Answer

The correct order of brand loyalty from strongest to weakest is insistence, preference, recognition. Insistence loyalty means that a customer insists on purchasing a particular brand and will not accept a substitute. Preference loyalty means that a customer prefers a particular brand, but may switch to another brand if it is not available. Recognition loyalty means that a customer recognizes a particular brand and may consider it among other options. Therefore, option C is the correct answer.

The Three Levels of Brand Loyalty from Strongest to Weakest