A customer must have a particular brand and will accept no substitutes. This is termed brand
A) preference.
B) loyalty.
C) insistence.
D) recognition.
E) requirement.

Question

Quizplus · Accepted Answer

Brand insistence refers to the situation where a customer has a strong preference for a particular brand and will not accept any substitutes even if they are cheaper or more easily available. This is the highest level of brand loyalty and indicates a deep emotional connection with the brand.

A Customer Must Have a Particular Brand and Will Accept