A distinguishing factor between a brand name and a brand mark is that a brand name
A) creates customer loyalty.
B) consists of words.
C) identifies only one item in the product mix.
D) is registered with the U.S. Patent and Trademark Office.
E) implies an organization's name.

Question

Quizplus · Accepted Answer

A brand name consists of words, while a brand mark is a symbol or design.

A Distinguishing Factor Between a Brand Name and a Brand