Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for Old Spice Ultra deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Jose's behavior indicates that he most likely has what level of brand loyalty toward Old Spice Ultra deodorant?
A) Recognition
B) Resistance
C) Preference
D) Insistence
E) No brand loyalty

Question

Quizplus · Accepted Answer

Jose's behavior indicates that he has a high level of brand loyalty, specifically insistence, towards Old Spice Ultra deodorant. He did not switch to a different brand even though there were other options available.

Recently Jose Went to a Neighborhood Grocery Store to Pick