Customers will more easily recognize a new product as belonging to a particular product category if the marketers use
A) family branding.
B) innovative packaging.
C) category-consistent packaging.
D) category labeling.
E) product category packaging.

Question

Quizplus · Accepted Answer

Category-consistent packaging refers to using packaging that is consistent with the norms and expectations of a particular product category. This makes it easier for customers to recognize the product as belonging to that category, which can help with brand recognition and sales. Family branding (A) refers to using a single brand name for a range of related products, but it may not necessarily help with product category recognition for a new product. Innovative packaging (B) may attract attention, but it may not necessarily communicate the product category clearly. Category labeling (D) can be helpful, but it may not be as effective as category-consistent packaging. "Product category packaging" (E) is not a commonly used term and does not provide a clear explanation.

Customers Will More Easily Recognize a New Product as Belonging