The overall challenge for marketers when developing packaging is to
A) make it as attractive as possible to the target market of the product.
B) create effective, convenient packaging that appeals to customers and keeps costs low.
C) find ways to reduce costs as much as possible for packaging without letting safety suffer.
D) always be more innovative than the competitors in order to make a product stand out.
E) ensure that product damage is minimized during distribution.

Question

Quizplus · Accepted Answer

The challenge for marketers when developing packaging is to create effective, convenient packaging that appeals to customers and keeps costs low. Attractiveness, innovation, and safety are important, but the practicality and affordability of packaging are key factors in successful marketing. Minimizing product damage during distribution is also important, but it is not the overall challenge for marketers when developing packaging.

The Overall Challenge for Marketers When Developing Packaging Is to