Your boss has instructed you to change the packaging on your firm's products so that they have a common major design element and similar packaging. Based on this directive, you should implement __________ for all the firm's products.
A) consistent packaging
B) family packaging
C) homogeneous packaging
D) common packaging
E) product line packaging

Question

Quizplus · Accepted Answer

The directive is asking for a common major design element and similar packaging, which indicates a need for family packaging. Family packaging refers to a group of products that have a similar design theme or elements, which helps customers easily identify them as belonging to the same brand or product line. Consistent packaging implies that all products have the same exact packaging, while homogeneous packaging may indicate a lack of diversity or differentiation among products. Common packaging is vague and can have different interpretations, while product line packaging may not necessarily incorporate a common major design element.

Your Boss Has Instructed You to Change the Packaging on Your