If a brand is extended too many times, one major risk is that it can lead to _____.
A) family branding
B) brand dilution
C) co-branding
D) line extensions
E) generic branding

Question

Quizplus · Accepted Answer

If a brand is extended too many times, it can lead to brand dilution, which means that the brand loses its distinctiveness and specific meaning in the minds of consumers. This can occur when the brand is extended into too many different product categories or when the quality of the brand extension is not in line with the quality of the original product. Family branding, co-branding, line extensions, and generic branding are all strategies for brand extension, but do not necessarily lead to brand dilution on their own.

If a Brand Is Extended Too Many Times, One Major