During which stage of the product life cycle are potential buyers initially becoming aware of a product's features, uses, and advantages through marketing?
A) introduction
B) growth
C) expansion
D) maturity
E) decline

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, the focus of marketing is on creating awareness about the product's features, uses, and advantages. The goal is to generate interest among potential buyers and get them to try the product. This is typically done through advertising, promotions, and other marketing efforts. Once the product gains wider acceptance and sales begin to grow, it moves into the growth stage.

During Which Stage of the Product Life Cycle Are Potential