Which of the following is least protectable to most protectable for brand types, as determined by a series of court decisions?
A) descriptive; suggestive; arbitrary; fanciful
B) descriptive; arbitrary; suggestive; fanciful
C) fanciful; suggestive; arbitrary; descriptive
D) arbitrary; descriptive; fanciful; suggestive
E) fanciful; arbitrary; suggestive; descriptive

Question

Quizplus · Accepted Answer

The correct order from least to most protectable brand types is descriptive, suggestive, arbitrary, and fanciful. Descriptive marks directly describe the product or service and are the least protectable without acquiring secondary meaning. Suggestive marks hint at the nature or quality of the goods or services. Arbitrary marks use common words in an unrelated context, and fanciful marks are invented words with no prior meaning.

Which of the Following Is Least Protectable to Most Protectable