With respect to the major product packaging considerations:
A) Cost is not a major consideration.
B) Marketers must consider the package's promotional role.
C) Buyers are not willing to pay more for improved packaging.
D) Package designs should always be consistent regardless of the target market.
E) Resellers' needs are not a product packaging consideration.

Question

Quizplus · Accepted Answer

Marketers must consider the package's promotional role as it can impact the consumer's purchasing decisions. The package must effectively communicate the brand message and attract the target market.

Answer: E
 Resellers' needs are an essential consideration for product packaging as they are the ones who will be transporting and displaying the product for sale. The package must be easy to handle and store, and have sufficient information and branding for effective display.

Therefore, the correct answer is B and E.

With Respect to the Major Product Packaging Considerations