Procter & Gamble markets shampoo under several different brand names, including Pantene, Herbal Essences, Head & Shoulders, and Aussie. For shaving products, Procter & Gamble markets several different razors under the Gillette brand, including Gillette Mach3, Gillette Fusion, and Gillette ProGlide. They also use the Gillette name for shaving creams, aftershaves, deodorants, and body washes. Procter & Gamble is using _____ branding for the shampoo category and _____ branding for the shaving category.
A) individual; family
B) manufacturer; private
C) family; individual
D) brand-extension; private
E) individual; individual

Question

Quizplus · Accepted Answer

Procter & Gamble uses individual branding for the shampoo category by marketing different shampoos under separate brand names. For the shaving category, they use family branding by marketing various products under the Gillette brand.

Procter & Gamble Markets Shampoo Under Several Different Brand Names