Trudy owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Trudy her opinion of Dell computers. Trudy informs her classmate that she is satisfied with her laptop and recommends that her classmate purchases one, too. For Dell, Trudy is exhibiting some of the benefits of _____.
A) brand recognition
B) brand equity
C) brand insistence
D) brand loyalty
E) brand mark

Question

Quizplus · Accepted Answer

Trudy's willingness to recommend a Dell laptop to her classmate shows her brand loyalty.

Trudy Owns a Dell Laptop Computer