Everything associated with the product, including its symbolism and experiences is the____________.
A) brand name
B) brand mark
C) brand
D) trademark
E) product appeal

Question

Quizplus · Accepted Answer

The brand encompasses everything associated with the product, including its name, logo, symbolism, experiences, and even the emotions evoked by the product. The brand is a broader term than the brand name, which only refers to the name given to the product or service. Brand mark and trademark both refer to the visual symbol or design used to represent the brand, which is only a part of the brand as a whole. Product appeal refers to the attractive attributes of the product, which are only a part of the overall brand experience.

Everything Associated with the Product, Including Its Symbolism and Experiences