A group of managers has been assigned the task of developing a new product. They are now in the process of assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources. The managers are at what stage of the new-product development process?
A) Business analysis
B) Product testing
C) Idea generation
D) Commercialization
E) Screening

Question

Quizplus · Accepted Answer

The managers are currently in the screening stage of the new-product development process, where they are assessing several ideas to determine whether they are consistent with the firm's overall objectives and resources. The idea generation stage is where ideas are generated, business analysis comes after screening and involves a more detailed analysis of the selected idea(s), product testing comes after development and involves testing the product before launch, and commercialization is the stage where the product is introduced to the market.

A Group of Managers Has Been Assigned the Task of Developing