What step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level?
A) Product development
B) Evaluation of competitor's efforts
C) Screening
D) Idea generation
E) Business analysis

Question

Quizplus · Accepted Answer

This step is known as screening, where the company evaluates whether the product idea aligns with their objectives and if they have the necessary resources to pursue it. A is incorrect because it involves the actual process of developing the product, B is not directly related to this step, D is the initial step of generating ideas, and E is the step after screening where the company analyzes the potential profitability of the product.

What Step in Developing New Products Involves Determining Whether the Product