The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called
A) concept testing.
B) customer response testing.
C) idea analysis.
D) test marketing.
E) screening.

Question

Quizplus · Accepted Answer

The phase described in the question is concept testing, as it involves presenting a product idea to potential buyers to gather feedback and determine attitudes and buying intentions. The other options listed (customer response testing, test marketing, screening, and idea analysis) do not specifically refer to this phase of new-product development.

The Phase of New-Product Development in Which a Small Sample