
Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.
A) aesthetic
B) functional
C) operational
D) quality
E) feature
Correct Answer:
Verified
Q33: Functional modifications usually require that the product
Q34: Which of the following types of product
Q35: The phase of new-product development in which
Q36: Marketers begin to make decisions about labeling,
Q37: A complex product development process, including an
Q39: A genuinely new product, like the iPhone
Q40: The major drawback to using aesthetic modifications
Q41: Ideally, test marketing should follow which stage
Q42: Clive is an engineer involved in the
Q43: "Is the demand strong enough?" is a
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