Clive is an engineer involved in the product development of a new plastic laminate that would be sold to manufacturers of kitchen counter tops. Currently, Clive and his colleagues are considering the potential for profitability of the new product. They are likely in the ____ phase of the new product development process.
A) idea generation
B) market testing
C) business analysis
D) concept testing
E) compatibility research

Question

Quizplus · Accepted Answer

Clive and his colleagues are analyzing the potential profitability of the new plastic laminate. This is part of the business analysis phase, where the company evaluates the financial feasibility of the new product.

Clive Is an Engineer Involved in the Product Development of a New