Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?
A) Screening
B) Concept testing
C) Business analysis
D) Product development
E) Test marketing

Question

Quizplus · Accepted Answer

Concept testing is the stage of the new-product development process where customers are first exposed to the new product idea. This stage involves presenting the idea or concept to potential customers to gauge their reactions, preferences, and interest in the product, allowing the company to make any necessary changes or adjustments before investing further resources in product development.

Which of the Following Is the Stage of the New-Product