After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.
A) product design
B) screening
C) product development
D) concept testing
E) test marketing

Question

Quizplus · Accepted Answer

The functional testing of the prototype is a part of the product development phase, which involves creating and testing prototypes, conducting extensive testing, and making necessary adjustments to achieve performance and safety qualifications. The other phases listed - product design, screening, concept testing and test marketing - occur earlier in the new-product development process.

After Building a Prototype of His New Device, Brad Is