"Is the demand strong enough?" is a question that marketers ask during the ____ phase of new-product development.
A) screening
B) concept testing
C) business analysis
D) product development
E) test marketing

Question

Quizplus · Accepted Answer

The question "Is the demand strong enough?" is related to assessing the market potential and profitability of the new product, which is done during the business analysis phase. This phase involves analyzing the cost of producing and marketing the product, estimating potential sales, and determining if the investment is likely to yield a satisfactory return. The other phases, such as screening, concept testing, product development, and test marketing, focus on other aspects of new-product development such as generating ideas, evaluating product concepts, designing and developing the product, and testing it in the market.

"Is the Demand Strong Enough?" Is a Question That Marketers