Scenario 12.1 Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
Refer to Scenario 12.1. In 2012, Cheetos was in which phase of new-product development?
A) Idea screening
B) Product development
C) Test marketing
D) Business analysis
E) Idea generation

Question

Quizplus · Accepted Answer

Cheetos was in the test marketing phase in 2012, as they introduced their product in limited markets to measure consumer response before going national in 2013.