A run-out policy of product deletion
A) lets the product decline without changing the product strategy.
B) is an immediate-drop decision.
C) exploits any strengths left in the product.
D) raises the price of the product continually to secure as much profit as possible before the product is priced out of the market.
E) occurs when production cannot keep pace with demand because of material shortages.

Question

Quizplus · Accepted Answer

A run-out policy involves gradually reducing the supply of a product in the market while exploiting any remaining strengths of the product, such as brand equity or customer loyalty. This allows the product to decline gracefully without causing a sudden drop in sales or damaging the company's reputation. Therefore, option C is the correct choice. Options A, B, and D are not accurate descriptions of a run-out policy, and option E describes a different issue related to production and demand.

A Run-Out Policy of Product Deletion