Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called
A) business analysis.
B) immediate drop.
C) screening.
D) phase-out.
E) run-out.

Question

Quizplus · Accepted Answer

Phase-out is the gradual removal of a product from the market by reducing promotional support and letting the product decline in sales until it is eventually discontinued. This method is less costly and disruptive than an immediate drop or run-out, and it allows the company to manage inventory and fulfill ongoing demand while transitioning customers to other products. Business analysis and screening are not relevant, as the decision to delete the ice cream bars has already been made.

Marketers of a Particular Brand of Ice Cream Have Decided