A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.
A) product marketer
B) brand manager
C) market manager
D) product manager
E) line manager

Question

Quizplus · Accepted Answer

A product manager is responsible for managing a specific product or product line within an organization, including developing and executing marketing strategies, defining product features, and overseeing the product development process. A brand manager is responsible for managing the overall brand image and reputation of a company or product, which may include multiple product lines. A market manager typically oversees a specific geographic or demographic market, while a line manager is responsible for managing a team or department within an organization. Therefore, the best choice for this question is D - product manager.

A ____ Is Responsible for a Product, Product Line, or Several