Product deletion can best be described as the process of deleting a product from the product mix when it
A) is perceived as a failure by top management.
B) is reviewed negatively by a systematic review board.
C) increases production costs and decreases profits.
D) no longer responds to promotional efforts.
E) no longer satisfies a sufficient number of customers.

Question

Quizplus · Accepted Answer

Product deletion is the process of removing a product from the product mix when it no longer satisfies a sufficient number of customers. This could be due to various reasons like a change in customer preferences, emergence of better alternatives, or declining demand. It is important for companies to regularly review their product mix and remove products that are no longer profitable or relevant to maintain a competitive edge.

Product Deletion Can Best Be Described as the Process of Deleting