The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.
A) idea generation
B) screening
C) product development
D) test marketing
E) business analysis

Question

Quizplus · Accepted Answer

The product deletion process involves assessing the sales, costs, and profits of a product to determine whether it should be removed from the product mix. This is similar to the business analysis step in the new-product development process, which also involves analyzing sales, costs, and profits to determine whether a new product should be launched. Therefore, option E, "business analysis," is the best choice.

The Product Deletion Process Is Similar to the ____ Step