Three major ways in which marketers engage in product differentiation are
A) product quality, product design and features, and product support services.
B) product quality, product support services, and packaging.
C) product support services, product design and features, and product positioning.
D) product positioning, product quality, and product management.
E) product positioning, product design and features, and product promotion.

Question

Quizplus · Accepted Answer

Product differentiation is the process of distinguishing a product from its competitors by highlighting its unique features, design, functionality, and services. The three major ways in which marketers engage in product differentiation are product quality, product design and features, and product support services. Product quality ensures that the product performs well, and meets the needs and expectations of the customer. Product design and features offer customers a unique and attractive product that stands out from competitors. Product support services provide customers with additional services such as after-sales support, warranties, and repairs that add value and convenience to the product.

Three Major Ways in Which Marketers Engage in Product Differentiation