A new variety of Doritos is initially introduced in Fort Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito-Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Doritos.
A) multistage introduction
B) rollout approach
C) test market expansion
D) mass commercialization
E) trickle-down approach

Question

Quizplus · Accepted Answer

Frito-Lay is using a rollout approach, which starts with a limited launch in select markets and expands gradually based on its success.

A New Variety of Doritos Is Initially Introduced in Fort