When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ____ phase of the new-product development process.
A) idea generation
B) commercialization
C) test marketing
D) business analysis
E) screening

Question

Quizplus · Accepted Answer

During the commercialization phase, companies analyze test market results to determine necessary adjustments in the marketing mix before the full-scale product launch. This phase follows test marketing, where the product is introduced to a limited market to gauge its performance.

When Natalie and Chris Analyze the Results from the Recently