Sales personnel are an external source for new product ideas.
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Q111: Test marketing should be conducted when a
Q112: The business analysis stage of new-product development
Q113: Test marketing is used by companies of
Q114: Business analysis provides a tentative sketch of
Q115: The product development stage determines the technical
Q117: Functional modifications help an organization achieve and
Q118: Estimates of sales are an important component
Q119: Functional modifications make an existing product more
Q120: Relatively few product ideas are put into
Q121: The decision to drop a product should
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