Test marketing is used by companies of all sizes, primarily because of the perceived risk of product failure on the open market and the associated consequences.

Question

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Test marketing is often used as a way for companies to gauge consumer interest and identify any potential issues before fully launching a product to the wider market. This is seen as a way to minimize risk and reduce the chance of a costly product failure. Companies of all sizes may use test marketing for this reason.

Test Marketing Is Used by Companies of All Sizes, Primarily