The annual Consumer Reports rating of your company's flagship product was just released. Generally speaking the rating was good but not great. Based on the consumer comments that were referenced in the rating, it appears that many consumers have a negative view of the product's convenience and safety attributes.
In order to address these consumer concerns your company should consider doing which of the following?
A) Make aesthetic modifications to the product.
B) Make line extensions to the product.
C) Make functional modifications to the product.
D) Lower the price of the product.
E) Make quality modifications to the product.

Question

Quizplus · Accepted Answer

Making functional modifications to the product would address the specific concerns of convenience and safety mentioned by the consumers in the rating. Aesthetic modifications or line extensions may not necessarily address these issues, and lowering the price or making quality modifications may not be effective solutions either.

The Annual Consumer Reports Rating of Your Company's Flagship Product