During the new-product development process, two of the stages designed to reject possible product ideas that are likely to fail are _____, which analyzes a product idea to see if it matches an organization's objectives and resources, and _____, which involves asking potential buyers about their attitudes and initial buying intentions regarding the product.
A) business analysis; test marketing
B) screening; concept testing
C) product development; test marketing
D) screening; test marketing
E) business analysis; concept testing

Question

Quizplus · Accepted Answer

Screening is the stage where ideas are checked against the company's objectives and resources to see if they are viable. Concept testing involves presenting the product idea to potential consumers to gauge their reaction and initial buying intentions.

During the New-Product Development Process, Two of the Stages Designed