When Old Spice came out with the "Smell like a Man" advertising campaign, the goal was to _____ the brand from one that appealed to older men to a new, younger target market.
A) transfer
B) reposition
C) adapt
D) update
E) revitalize

Question

Quizplus · Accepted Answer

The campaign's goal was to reposition the brand by targeting a new, younger market, rather than simply adapting, updating or revitalizing the existing brand. The word "transfer" does not accurately convey the strategic marketing goal of the campaign.

When Old Spice Came Out with the "Smell Like a Man