Brittany recently moved to a new city and is trying to find a new mechanic to do maintenance and repair on her car. She visits several places to judge their overall appearance, cleanliness, and organization and finally chooses a mechanic. Brittany was trying to overcome the ____ aspect of services.
A) heterogeneity
B) perishability
C) customer contact
D) intangibility
E) inseparability

Question

Quizplus · Accepted Answer

Brittany was trying to overcome the intangibility aspect of services, meaning that services cannot be touched, seen, or felt before they are purchased. Therefore, she had to rely on the appearance and organization of the mechanic's shop to form an impression of the service quality.

Brittany Recently Moved to a New City and Is Trying