Surveys, focus groups, and customer comment cards are all methods used by service companies to

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Surveys, focus groups, and customer comment cards are all effective methods for service companies to gather feedback and insights about their customers' needs and expectations. This information can then be used to improve service quality and meet customer expectations. Other options such as setting service quality specifications, establishing guidelines for employee performance, managing service expectations, and controlling service intangibility may also be important, but they do not specifically relate to the methods mentioned in the question.

Surveys, Focus Groups, and Customer Comment Cards Are All Methods