When Sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a
A) retailer.
B) wholesaler.
C) broker.
D) functional middleman.
E) producer.

Question

Quizplus · Accepted Answer

If Sophie is buying organic produce for her household, she is most likely purchasing it from a retailer who sells directly to consumers. Therefore, the intermediary in this scenario would be classified as a retailer.

When Sophie Buys Organic Produce for Her Household Using a Channel