A marketing channel is defined as a group of individuals and organizations that
A) consumes about one-half of every dollar spent on products in the United States.
B) directs the flow of products from producers to customers.
C) links producers to other marketing intermediaries.
D) takes title to products and resells them.
E) manages transportation and warehousing functions.

Question

Quizplus · Accepted Answer

A marketing channel, also known as a distribution channel, is responsible for directing the flow of products from producers to customers. It involves a group of individuals and organizations that work together to ensure that products are efficiently and effectively distributed to the end consumer.

A Marketing Channel Is Defined as a Group of Individuals