If Nokia decides to make changes in its marketing channels, the strategic significance is that channel decisions are
A) long-term commitments.
B) short-term commitments.
C) easier to change than prices.
D) easier to change than promotion.
E) impossible to change.

Question

Quizplus · Accepted Answer

Channel decisions involve long-term commitments and are often difficult to change once established. Therefore, any changes made to Nokia's marketing channels would have strategic significance.

If Nokia Decides to Make Changes in Its Marketing Channels