Channel decisions are important to marketers mostly because
A) they are relatively flexible to change quickly.
B) consumers value reasonable prices delivered through marketing channels.
C) they dictate what promotional strategies companies should use.
D) many businesses are marketing intermediaries.
E) they involve long-term commitments and affect customer accessibility.

Question

Quizplus · Accepted Answer

Channel decisions involve choosing the right distribution channels to make goods or services accessible to customers. These decisions often involve long-term commitments and can affect customer accessibility, making them important to marketers. While pricing and promotional strategies are also important, they are not directly dictated by channel decisions. Additionally, while businesses may rely on marketing intermediaries, this is not the primary reason why channel decisions are important.

Channel Decisions Are Important to Marketers Mostly Because